Ford
F-150
The Ford F-150 commercial has so much going on in
it. It refers to so many different types of audiences and situations. They talk
about how people that have trucks are mostly because they need them for their
work. So the people in the commercial are really focusing on those types of
people that are working hard to make money so now there’s a truck that can save
them some money. They also hit on a very important topic which is gas. They
explain how gas is really high now and they explain that this truck has good
gas mileage and can help them with this high gas price problem. The target
audience is definitely everyone who owns a truck already. They focus on a bunch
of things that people with a truck need to have and also what they want. Such
as good gas mileage, towing, more room, and just an all-around great truck. I
have a dominant-hegemonic view on this commercial. I agree with the whole
commercial about how gas is up and we need a truck that isn’t a gas guzzler and
also they make the point that a lot of Americans don’t have a truck because
they want it, they have a truck because they need it.
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